Personal information you provide to us through the Services or otherwise includes:

• Contact information: name, email address, billing and mailing address, phone number.
• Demographic information: city, state, country of residence, ZIP/postal code, age.
• Account profile: username, password, date of birth, personal bio, photo, social media links, interests and preferences, information about contests, promotions, surveys you participate in, and other details you add to your account profile.
• Communications: inquiries and feedback you send to us via the Services, social media, or other channels.
• Transaction information: order details, order numbers, transaction history.
• Marketing information: marketing communication preferences, your interactions with marketing content.
• User-generated content: profile pictures, photos, videos, comments, messages, saved/favorited content, and related metadata (time, location, method, format, keywords, geolocation, etc.).
• Financial information: if you are a host or partner, this may include earnings and financial account numbers.
• Government-issued identification numbers: Social Security number, driver’s license number, state ID number (hosts/partners only).
• Payment information: payment card details and bank account information necessary to complete transactions.
• Promotional information: information provided when entering contests, sweepstakes, or completing surveys.
• Other data not explicitly listed, which we will use in accordance with this Policy or as disclosed at the time of collection.

We may combine personal information received from you with information obtained from other sources, including:

• Public sources (e.g., social media platforms)
• Data providers (e.g., demographic information)
• Affiliate partners (e.g., influencers, hosts)
• Marketing partners (co-marketing, co-sponsored events)

We, our service providers, and business partners may automatically log information such as:

• Device information: operating system, device model, browser, screen resolution, IP address, unique identifiers, language, carrier, network information, approximate geographic location.
• Online activity data: pages viewed, time spent, referring pages, access times, whether marketing emails were opened, links clicked, etc.
• Location information (when you grant permission).

• Cookies: text files stored on your device to recognize your browser, save preferences, analyze user behavior, and serve advertisements.
• Local storage (HTML5, Flash): similar to cookies, capable of storing larger amounts of data.
• Web beacons (pixel tags): used to monitor whether a webpage or email has been opened and content viewed.

Users may refer friends and provide their contact details. Please ensure you have obtained the other person’s consent before providing their information.

• Operate and improve the Services and our business
• Create and maintain accounts
• Assist with friend referrals
• Enable security features (verification codes, remember device)
• Send notifications, updates, security alerts, customer support, and administrative messages
• Conduct background checks for hosts
• Create profiles for booking users and share them with corresponding hosts
• Facilitate communication between hosts and guests
• Personalize your experience and content recommendations
• Provide customer support and address inquiries and feedback

For analysis and optimization of the Services and business; we may use Google Analytics.

• Direct marketing: send relevant marketing communications in compliance with applicable laws; you may opt out.
• Interest-based advertising: partner with third-party advertisers and social platforms to display ads tailored to your activity. You may choose to limit such advertising as described below.

• Comply with legal obligations, respond to lawful requests and legal processes
• Protect the rights, privacy, safety, and property of us, you, or others
• Internal compliance audits
• Enforce our Terms of Service
• Prevent, detect, and investigate fraud, unauthorized, or illegal activities (including cyberattacks, identity theft)

Where required by law, we will obtain your explicit consent before collecting, using, or sharing your information.

We may process personal information into anonymous, aggregated, or de-identified data that cannot reasonably identify an individual, for legitimate business purposes (e.g., analysis, optimization, promotion).

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, reporting, claims, and anti-fraud requirements.
When no longer needed, we will delete, anonymize, or isolate the information.

• Affiliated entities: parent company, subsidiaries, and affiliated organizations.
• Service providers: third parties for hosting, IT, customer support, email, marketing, website analytics, etc.
• Payment processors: payment service providers such as Shopify, Gusto. We do not process, record, or store your credit card or bank account information.
• Advertising partners: for interest-based advertising.
• Third parties you designate: third parties as directed or authorized by you (e.g., co-promotion partners).
• Business and marketing partners: co-event and co-marketing partners.
• Professional advisors: lawyers, auditors, banks, insurance companies.
• Regulators and other parties: law enforcement agencies, government authorities, where we believe in good faith it is necessary.
• Business transferees: transferees in a merger, reorganization, asset sale, bankruptcy, or similar transaction.
• Other users and the public: your public profile and user-generated content (excluding private messages) are visible to other users and the public, and may be collected and used by others. We are not responsible for such use.

• Email: click the unsubscribe link at the bottom of emails or contact us.
• SMS: reply STOP.

You may still receive service-related, non-marketing communications after opting out.

You may disable precise location permissions in your device settings.

You may limit interest-based advertising through:

• Browser settings: disabling third-party cookies
• Using privacy-focused browsers or ad-blocking extensions
• Platform settings:Google: https://adssettings.google.com/Facebook: https://www.facebook.com/about/ads
• Industry opt-out tools:Network Advertising Initiative: http://www.networkadvertising.org/managing/opt_out.aspDigital Advertising Alliance: optout.aboutads.info
• Mobile devices: limiting use of advertising identifiers for targeted advertising

Settings must be configured separately on each device.

We do not currently respond to “Do Not Track” signals.

Certain Services require personal information to function. If you do not provide required information, we may be unable to provide the corresponding Services.

You may limit the information we receive via third-party platform (e.g., social media) settings. Revoking authorization does not affect information already obtained.

You may delete some content within your account; to close your account, please contact us.

1. Right to Know: you may request to know the categories and specific pieces of personal information we have collected, used, shared, or sold about you in the past 12 months, including the sources, purposes, and recipients.
2. Right to Access: you may request a copy of the personal information we have collected about you.
3. Right to Delete: you may request deletion of the personal information we have collected about you.
4. Right to Non-Discrimination: you will not receive discriminatory treatment for exercising these rights.

You may submit requests via email or phone:

• Email: support@uhomefurniture.shop

We will verify your identity and California residency. Authorized agents must provide valid proof of authorization.

Under CCPA categories, the information we collect, use, and disclose includes:

• Identifiers (contact information, account profile, information about others)
• California customer records (contact, transaction, financial, user content)
• Commercial information (transactions, financial, marketing, behavioral data)
• Financial information
• Online identifiers
• Internet/network activity
• Geolocation data
• Inferences
• Protected characteristics (collected unintentionally)
• Sensory information (images, videos, audio)

Purposes of use: service operation, research and development, marketing, compliance and protection.Parties with whom we share: affiliates, service providers, payment processors, advertising partners, business partners, regulators, business transferees, etc.Some information is sold/shared with advertising and marketing partners for targeted advertising; financial information is not sold.

California residents may request a list of personal information disclosed to third parties for direct marketing purposes during the preceding calendar year.Submit requests to support@uhomefurniture.shop with “Shine the Light Request” in the subject line, including your name, mailing address, and proof of California residency.